Home

Widgets, platforms, mashups, APIs and the programmable web
- Learn from major agencies, social networks, widget platforms and media groups.
- Map out your widget strategy from a commercial or technical perspective
- Whether you’re new to Widgets or have built your own, this is the place to learn, to share and to become inspired.
Plus The Widgeties ‘widget effectiveness’ Awards
and the Widget Standards BoF meeting
Following the hugely successful Widgety Goodness conference that took place in the UK in December 2007, we are bringing together a huge range of widget, platform, mashup, api and programmable web experts to examine approaches to a fragmented web from both a commercial and a technical perspective.
WidgetWebExpo will look at one of the key emerging online trends: the widgetization of content for social networks. Widgets offer huge potential as carriers of marketing, brand and advertising messages into social networks. Successful widgets are viral in nature can distribute your content or marketing message across the internet. This conference will inform and inspire you, giving you a thorough understanding of the opportunities and how to leverage them:
- what role do widgets play in online strategy
- what tools are available for the development and distribution of widgets
- what destinations do widgets go to and how do I get them there
- how do I track and analyse widgets once they have left home
Our speakers, from top level agency, widget tool and social network companies are at the leading edge of working with this dynamic space.
This conference is aimed at professionals in the marketing, brand, media and advertising industries. It will pose and attempt to answer some of the key questions around widgets and offer you the opportunity to meet and network with many of your peers engaging with this space.
Marketing, Advertising & Communications professionals
Directors & Heads of E-Commerce/Interactive Marketing
Marketing & New Media managers
Strategists/Analysts/Consultants
(working in the online space)
Startup Founders & Entrepreneurs
(with widget tools or widget based strategies)