WidgetWebExpo

Widgets, platforms, mashups, APIs and the programmable web

• Learn from major agencies, social networks, widget platforms and media groups.
• Map out your widget strategy from a commercial or technical perspective
• Whether you’re new to Widgets or have built your own, this is the place to learn, to share and to become inspired.

Plus The Widgeties ‘widget effectiveness’ Awards

and the Widget Standards BoF meeting

Following the hugely successful Widgety Goodness conference that took place in the UK in December 2007, we are bringing together a huge range of widget, platform, mashup, api and programmable web experts to examine approaches to a fragmented web from both a commercial and a technical perspective.
WidgetWebExpo will look at one of the key emerging online trends: the widgetization of content for social networks. Widgets offer huge potential as carriers of marketing, brand and advertising messages into social networks. Successful widgets are viral in nature can distribute your content or marketing message across the internet. This conference will inform and inspire you, giving you a thorough understanding of the opportunities and how to leverage them:

• what role do widgets play in online strategy
• what tools are available for the development and distribution of widgets
• what destinations do widgets go to and how do I get them there
• how do I track and analyse widgets once they have left home

Our speakers, from top level agency, widget tool and social network companies are at the leading edge of working with this dynamic space.

This conference is aimed at professionals in the marketing, brand, media and advertising industries. It will pose and attempt to answer some of the key questions around widgets and offer you the opportunity to meet and network with many of your peers engaging with this space.

Marketing, Advertising & Communications professionals

Directors & Heads of E-Commerce/Interactive Marketing

Marketing & New Media managers

Strategists/Analysts/Consultants
(working in the online space)

Startup Founders & Entrepreneurs
(with widget tools or widget based strategies)

Widgets for beginners: Widget tools: Widget marketing: Widget destinations: Big Media: APIs: Mashups: Programmable web: Large companys using widgets: Where’s the money in widgets: Enterprise widgets: Non-profit widgets: widgetized Intranet: Widgetising established content: Blog platforms: Social networks relating to widgets: All Google’s widgets: The power of Affiliate widgets: is SEO the hidden value in widgets: widget Metrics: Case studies: choosing widget technologies: Tools and platforms compared: Making widgets go viral: managing Widget content: Widget publishing: Licencing widget content: Open standards for widgets: Opensocial: Dataportability and many more WidgetWeb wonders.